By | May 9, 2018

Staff Photographer

The Dallas restaurant that drew backlash after posting a message on its receipts related to last weekend’s National Rifle Association convention has announced it will donate $15,000 to a group whose goal is reducing gun violence.

Ellen’s, in the West End, will present the check to Moms Demand Action on Mother’s Day, when the comfort-food restaurant hosts the group for brunch, CultureMap reported.

On Friday, owner Joe Groves had altered the text on the restaurant’s receipts after sensing that his initial message was widely misinterpreted on social media.

The receipts had first said Ellen’s would donate part of the week’s proceeds "to organizations dedicated to implementing reasonable and effective gun regulations."

In a post on its Facebook page, the restaurant said the words "reasonable and effective" were misinterpreted "as our support for gun control. The mistake is an honest one. The opposite is true."

Feedback to the original post included a tweet from the NRA itself, which told convention attendees to "steer clear" of the restaurant.

Groves told CultureMap that the gift to Moms Demand Action includes "a significant amount of personal money" but that the remainder was given by patrons and donors from around the world.

He said reaction to his original text included disruptive actions such as flooding the restaurant’s online reservations and posting online sales ads falsely indicating Ellen’s was liquidating its equipment.

"As a prankster myself, I find some of what they’ve done to be hilarious," Groves said. "But in the end, I think the NRA helped us, not only in allowing us to make this generous contribution, but ultimately to create the conversation we need to have."

And on Sunday, as the convention wound down, Groves placed a final message on his receipts that read: "Love one another. Protect the vulnerable. Find common ground. Say ‘yes’ to peace."

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